Bruce Barton (1886-1967) is considered by many to be one of the most influential advertising men of the 20th century. He was not your ordinary advertising man — religious author, Congressman, founder of the advertising agency BBDO, creator of Betty Crocker. The interesting, yet complicated, life of this man illustrates the complexity of the creative mind.
The Man Nobody Knows (1925) is the second book by the American author and advertising executive Bruce Fairchild Barton. Barton presents Jesus as “the founder of modern business,” in an effort to make the Christian story accessible to businessmen of the time.
When published in 1925, The Man Nobody Knows topped the nonfiction bestseller list, and is one of the best selling non-fiction books of the 20th century.
The Boston Herald wrote,“The life of Jesus, as we ordinarily read it, is what the life of Lincoln would be if we were given nothing of his boyhood and young manhood, very little of his work in the White House and every detail of his assassination… Jesus liked to dine out. He was the most popular dinner guest of Jerusalem… The reader is not shocked by this method of Mr. Barton’s . . . Jesus seems even more the being for the ages.”
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